Can your supply chain give you the better customer service and competitive advantages? The traditional and current thinking on supply chain strategy is inadequate to drive competitive advantage.Though the supply chain has traditionally been seen as a cost centre for companies, more businesses are taking a unique approach to the way today and they’re using supply chain strategies to improve their logistics operations.
Now supply chain logistics are seen as strategic assets, not liabilities. This methodology not only reveals the hidden value that stakeholders have overlooked but also result in improved customer services and give you an advantage over your competitors.
Revealing and Recovering Hidden Value
One must free himself from the logistics constraints from decades ago and consider modern views of the supply chain. Bold decisions about geographical location for operations, automating certain sectors and outsourcing labour should be made for strong, efficient supply chain that is beneficial for customers and provides value.
Better Customer Service
To think out of the box is one thing you must start from if you want to consider supply chain as an asset. Logistics executives must discard all the traditional components they relied upon like customer size and location and pay more attention to the opportunities they are targeting. Efficient supply chain offers reliable service and when coupled with flexible changes in customer demands and economy, the service attracts the new customers, sustain the old ones and arise new opportunities.
Advantage over the competition
Most of the companies make changes in the supply chain for improved customer services but the economic advantage over their competition comes as a bonus. Supply chain executives give a big contribution in formulating business strategy and policy. The right balance is the answer to all your problems and balance to all the competing interests can help companies in being better positioned and to have an advantage over the competition.